As AI continues to reshape how we search and interact with content, personalization is emerging as the cornerstone of a successful user experience. Gone are the days of one-size-fits-all search results.
As search engines evolve, search intent has become the driving force behind SEO success. Gone are the days of simply stuffing pages with keywords. Today, it’s all about understanding the purpose behind a search—what the user really wants.
As we look ahead to 2025, we know that search is going to change. Now is the time for small business owners and SEO agencies to start planning for these changes.
This blog breaks down what AI search is, why it’s crucial for small business owners to adapt, and how they can leverage Generative Engine Optimization (GEO) to boost visibility and customer engagement. If you want your business to stay competitive and be the first answer customers find, this blog is a must-read!